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St. Pete Beach, Florida · Opened 1928

The Don CeSar

HauntedOpen to the public

The Don CeSar · porkfork6 from Saint Petersburg, FL, USA, CC BY 2.0

Facts below are drawn from the linked sources.

Real history

Thomas Rowe opened the hotel in 1928 and died there in 1940 (Wikipedia).

Ghost stories

These are reported legends, not verified events. The creepiness score (1–5) is Spook Atlas's own editorial rating, not a measurement.

Thomas Rowe Our creepiness rating 💀💀💀💀💀
The Palm Beach Post (Jan. 24, 2013) reported guests and staff tell of seeing builder Thomas Rowe on the grounds. Source: Palm Beach Post.
The lost love Our creepiness rating 💀💀💀💀💀
A story that Rowe pined for a Spanish singer named Lucinda is widely repeated, but we found no record supporting it.

Then and now

Pink beachfront hotel
Now: The Don CeSar. Photo: porkfork6 from Saint Petersburg, FL, USA, CC BY 2.0. Wikimedia Commons

Public access

Open to the public Working hotel (The Don CeSar). Last checked: Nov 1, 2026.

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